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Video storytelling for social platforms

Videos for social platforms use a wide range of formats, durations and styles. Here are some case studies to spark your creativity!

Audience behaviour on social media is very different to watching scheduled news. Your story must grab the viewer’s attention within three seconds and remain interesting, to stop your audience from scrolling on to the next post in their timeline.

This means social videos can be as short as a few seconds, and are rarely longer than five minutes. Videos for social media platforms may also be landscape, square or portrait, and often make use of dramatic captions and music for added effect.

This gives you tremendous freedom in how you approach telling your story. Here are some examples.

A traditional television-style package with a voiceover

Social package with captions and music


Dramatic raw footage without captions

A short, powerful excerpt from an interview or speech

An animated audiogram with an image for online audio

A combination of images, video and audio


A vertical video optimised for social media


Apps for social videos

There’s a huge range of apps you can use to achieve the same or similar effects as the videos above to make your story stand out. Learn more in our apps section.

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