Video stories that aren’t going on television have tremendous flexibility in format, duration and style. Make sure you use strong footage to keep your audience watching – and be creative!
Audience behaviour on social media is very different to watching scheduled news. Your story must grab the viewer’s attention within three seconds and every 20 seconds again, and all the way through it must remain interesting, to stop your audience from scrolling on to the next post in their timeline.
So duration of social videos can range from a few seconds to several minutes. Videos for social media platforms may also be landscape, square or portrait, and often make use of large captions and music for added effect.
This gives you tremendous freedom in how you approach telling your story, like in these examples.
— WSB-TV (@wsbtv) January 22, 2017
This Florida school shooting survivor met with President Trump to plead for gun reform. pic.twitter.com/KOWF72bzjO
— AJ+ (@ajplus) February 25, 2018
— 2DopeQueens Podcast (@2DopeQueens) March 31, 2016
There’s a huge range of apps you can use to achieve the same or similar effects as the videos above to make your story stand out. Learn more in our apps section.