Video stories that aren’t going on television have tremendous flexibility in format, duration and style. Make sure you use strong footage to keep your audience watching – and be creative!

Audience behaviour on social media is very different to watching scheduled news. Your story must grab the viewer’s attention within three seconds and every 20 seconds again, and all the way through it must remain interesting, to stop your audience from scrolling on to the next post in their timeline.

So duration of social videos can range from a few seconds to several minutes. Videos for social media platforms may also be landscape, square or portrait, and often make use of large captions and music for added effect.

This gives you tremendous freedom in how you approach telling your story, like in these examples.

A traditional television-style package with a voiceover

A TV-style package that uses captions instead of a voiceover

Dramatic raw footage without captions

A short, powerful excerpt from an interview or speech

An animated audiogram with an image for online audio

A combination of images, video and audio

As vertical videos – like the ones from Hashtag Our Stories

Apps for social videos

There’s a huge range of apps you can use to achieve the same or similar effects as the videos above to make your story stand out. Learn more in our apps section.